Some Urban Outfitter Bikes

Some UO Bikes

SomeUOBikes-Feature

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Twenty nine stand alone paintings of bicycles in endless combinations of colour were generated by the Urban Outfitters website to celebrate the themes found in the work of Canadian artist Greg Curnoe.

Curnoe’s work often featured images of bicycles — usually his custom made Mariposa — in paintings and experiments with sculpture, video, photography, and text based artworks.

These twenty-nine bicycles were created using the eCommerce platform employed by the Urban Outfitters website during the customization and purchase of a bicycle online. By using different colour combinations on different areas of the bike design, the act of shopping became an act of painting.

Greg Curnoe was killed while riding a bicycle in 1992.