I’m a Digital Content Strategist, Creative Planner, Writer, and Artist living in New York City.

I help organizations like the NBA, MTV, lululemon athletica, Pirelli, adidas, and Western Union build synergy between the digital content they produce and the problems they’re trying to solve.

I write creative non-fiction essays and stories that have appeared in Thought Catalogue, Ballast Magazine, and the CBC. Some have been written under personas that I developed for the purpose of bringing an element of performance to the creation of the work.

The things I make as an artist are usually informed by the way branded experiences, technology, and fiction shape our understanding of consumerism, culture, history, identity, and our collective perception of reality.

As much as I’m interested in the future, I find the past just as hard to imagine, so I formed a Society of loose knit, well connected professionals interested in developing unique ways to investigate history through revelry.

I take myself very seriously, but there’s an element of humour and play in everything I do.